From my results we can see an almost equal demographic of males (55%) and females (45%). This information is beneficial due to the genre of "Pop" being appealing to both genders. These results have shown me that my magazine should have appealing aspects to both genders if I am to fully take advantage of the demographic shown to me through this questionnaire.
From these results we can see that the majority of the people who took my questionnaire are between the ages of 21 and 35. This amounts to 84% of the total whilst the ages of 10-15 and 36+ both equate to 8% each. These results help consolidate my chosen age range of 20-35 due to the majority of the participants falling into that age range. With the genre of Pop being widely popular with younger people it seems reasonable to target my media product at people within this age bracket.
From these results we can see that students make up the majority of the people who took part in my questionnaire. This, I feel, helps consolidate my chosen age range due to students being relatively young. Whilst students make up 66.6% of my participants, the remaining 1/3 (Or 33.3%) consists of hairdressers, people in retail, people in customer services and people who are unemployed. This, again, helps to justify my chosen age range due to the people in these professions generally being quite young.
From these results we can see that the majority (77%) of the participants said that they listen to music everyday. This piece of information is critical due to the fact that people who don't listen to music wont purchase a music magazine. None of the participants chose the category "Rarely" or "Never" which is reassuring to know that the people I'm targeting my media product at are somewhat interested in music.
From these results we can see that the majority of the participants said that their preferred music genre was Pop (45%). This is reassuring to know due to the fact that my chosen genre is Pop. However, the remaining 55% of the participants chose a different genre to pop such as rap, rock and indie music. This, I feel, is not too much of a problem as the genre of "Pop" encompasses a variety of different genres which in turn can appeal to a much wider demographic. For example, if there is a rapper who is widely mainstream then it is classed as "Pop" due to it being widely popular. This, I feel, is a huge benefit when targeting fans of the pop genre for my media product.
From these results we can see that the majority of the participants (63%) listen to music on their phones. This piece of information is useful for a variety of different reasons. It can help me to think about what kind of promotional freebies I could include in my magazine. For example, with the majority of the participants listening to music on their phones a good promotional freebie could be a competition to win an ITunes voucher or a premium subscription to Spotify. The remaining 37% of the participants said that they listen to music on a radio. This, again, is a useful piece of information due to the theme of my magazine being heavily influenced on radio and its synonyms. All my masthead ideas relate to radio in someway, which in turn could help to attract people who listen to their music on the radio.
From these results we can see that the majority of the participants (54%) admitted to very rarely purchasing music magazines. The remaining 46% said that they never purchase music magazines or purchase one monthly. This piece of information is useful for a variety of reasons. It tells me that there is a big market for people who do not purchase music magazines. It could show that with the right brand and marketing people could be enticed into purchasing a music magazine.
This is a table showcasing how the participants in my questionnaire rated the importance of various conventions found on a magazine. 84% rated the Masthead and Main Image as the most important feature on a magazine. 53% rated the Headline as the most important whilst 38% said that a good variety of articles was the most important. 38% however said that the inclusion of freebies was not that important as well as 23% saying the same about price. This has shown me what the consumer thinks about what makes a successful magazine. From this I am able to have a much clear focus on the construction of my media product. From now knowing what people consider to be important conventions I'll be able to put more effort in to meet the demographics opinions.
These results show how often the participants of my questionnaire attend gigs. 30% said that they sometimes go to gigs whilst the remaining 60% said equally that they either never, hardly or occasionally go to gigs. This piece of information is useful in understanding what my demographic is willing to spend money on. If my audience is paying money to see their artists live then it's likely that they'll pay a sum of money for a music magazine featuring their artists.
From these results we can see an overwhelming majority of the participants (90%) preferred my first "FREQUENCY" masthead. This is reassuring due to the fact that this is the masthead I have chosen to feature on my final product. The remaining 10% of the participants said that my"AIRWAVE" masthead was more preferable. In terms of what people liked about my "FREQUENCY" masthead was the boldness and sharpness of the design. People also praised the colour scheme and the "good play on words". Others also complimented its simplicity and its ability to stand out.
No comments:
Post a Comment