Masthead Developments For Chosen Name

This was my fifth and final development for my masthead. I chose to keep the bold, Sans Serif font that was used in my fourth development. This was due to its striking appearance and ability to draw the reader to it. When observing my first development to my final development, it is clear to see that I've retained some ideas that were present in the first development. The heart-montior frequency graph has now been merged with the text itself, instead of it being overlapped by the text like it was  in the first development. This, I feel, makes my Masthead look more professional due to all the elements being merged and locked together. 

In my fourth development I tried to incorporate images into my masthead. For the font, I chose to use a standard capitalised Sans serif font. Below this, I included a small image of a pylon. This links in well with the name of my masthead due to a pylons ability to send out signals. I've also coloured the the airwaves in three different colours coming out of the pylon. These colours consist of red, blue and green and are carried on through the lines underneath the masthead. This in turn helped give this masthead a colour scheme. It is through the use of a colour scheme that makes this masthead stand out visually. However, upon reflection, I feel that this Masthead is too busy and draws too much to much attention to itself.

In my third stage of development I chose to return to the red and black colour scheme/house style. I used a standard Sans Serif font and duplicated it to create the drop shadow. I did this to give my masthead a greater sense of depth. Although visually appealing, I felt that this development lacked any originality and was missing a vital flair to its design.

In my second development I decided to try a new font along with a brand new colour scheme. The font is, again, sans serif with slight distortions taking place throughout. This in turn gives off a very technological vibe to the masthead which, I felt, was appropriate when considering the name of my masthead. I chose to use yellow as the main colour and slowly fade it throughout the masthead to give the impression of transition. Upon reflection, I feel that the usage of the colour yellow is far to drawing and bright for it to be a masthead. I chose for the text to be capitalised to, again, give it a greater sense of presence and more eye-catching due to its bold nature. 

This was the first development I made for my Masthead. Early on in the development I knew I wanted to experiment and play with the idea of including a heart-monitor in my masthead. This was because of the relevance it had to my masthead name. I chose a Sans Serif font and placed the monitor behind the text. Although unique, I felt the masthead looked too "empty" and lacked any depth. I also experimented with the positioning and size of the letters by capitalising the letter "F" as well as the letter "Y". I felt like this helped broaden the Masthead in terms of size and give it a greater sense of presence. I chose to colour the text black due to its bold contrast with the red present in the heart monitor.