Masthead Analysis

This is the Masthead for the magazine "Rolling Stone". The same iconic Masthead is used in every issue of the magazine, and retains the same font style and colour palate. There is almost a metallic tone to this logo, which combined with its curled letters of "R" and "G", make it instantly recognisable. There is also a drop shadow used behind the masthead, giving it a three dimensional look, and in particular, making the colour red pop and draw the reader to it. The connotations of the colour "red" are quite dangerous, which makes the reader think that this magazine is not afraid to talk about taboo topics. It also has a Serif form. I believe this is done to add a more retro look to the magazine, as the band "The Rolling Stones" is a fairly old band, in which the masthead plays with.

This is the Masthead for the magazine "Kerrang". The design used in this masthead represents the onomatopoeic nature of the title. The word Kerrang sounds like something breaking, which is represented in the masthead through various lines splitting up the title, thus visually making it look like its about to break. The contrasting colours of black and white are extremely visible and bold. This can link to the magazines genre of heavy metal as the boldness and "in your face" appearance link well with the heavy metal category. The connotations of the word black are quite brooding and dark, which again, links in well with the genre and target audience of the magazine. It also has a Sans -Serif form. I think this is to again add to the onomatopoeic nature of the title, as it stand out more with a sans serif form.

This is the Masthead for the magazine "Vibe". This design is very much a sans-serif form shown by its block letters. Vibe covers a variety of music genres, which is why its masthead is somewhat simplistic as it doesn't fall into any particular music category. The use of the matt black colour gives the masthead a bold undertone. The word "Vibe" suggests that this magazine gives out different feelings to its readers and has an atmosphere. This can suggest that the contents within the magazine (i.e articles) is able to give out certain "Vibes" to its readers.